Hi everyone,
Our goal this week is to try to give our product a face and an identity.
So far, we have talked about the user persona, but it is also important to characterize the product persona, because it will affect the way the user will communicate with the product.
We have 2 personas:
Persona 1 - A kindergarten teacher
The product will help a kindergarten teacher to identify poor phonological awareness in preschool kids. Thus, the kindergarten teacher needs to feel like she is communicating with a reliable and a professional assistant. The assistant will inform her on every child's difficulty.
Persona 2 - A preschool child
We began to think as a group about the nature of our product when the preschool kids will use it. We have thought about the product's visual and verbal language, and the product's behavior.
After we have finished characterizing our product personas, we have thought about the product's unique advantage and its vibe. Next, we picked key words from every category, and came up with lots of associations.
Finally, we have prepared 4 suggestions for TAG-LINE that express a particular aspect of the product in a short and catchy sentence.
Stay tuned,
Or Groer, Or Sade, Tal Danai, Dorin Gilad and Noam Avner.